seeing is believing

Creative ConferencesCase Study: Large Conference & Exhibition

DATE 25th Feb – 3rd Mar 2007
CLIENT Harvey Norman Computers & Communications
EVENT TYPE Conference, Exhibition and Partners Program
ATTENDANCE 650 Delegates, Suppliers and Partners
THEME Sieze Every Opportunity/Boot Camp
REWARD Adelaide Convention Centre, Hyatt Regency Adelaide, The Sebel Playford

EVENT OVERVIEW

Our brief was to provide a “once in a lifetime” travel based concentive prize that would launch a Top Performers Club to recognize the outstanding performances of customers, distributors and supplier representatives for achieving pre-determined outcomes.  Participants would also be given the opportunity to study European Retailing, store layouts, design, POS & integration systems.

WHAT WE DID

Specific targets were set by our client to boost performance. Qualifiers for the program were announced at the end of each quarter and these cumulative targets determined the Top Achiever Winners. 

Top Performers Club members received a trip to Paris flying business class and the unique opportunity to attend the last four days of the French Open - the finest clay court Championship in the world.

Paris, is the one city where it's a sin not to indulge yourself.  We designed a program where delegates could either choose to explore this Chic, cosmopolitan, lively and perhaps a little pompous Grande dame of cities themselves or join in with the rest of the group for organized sight-seeing tours.  Our program included a study tour to some of Europe’s most successful retail outlets.  

Participants were given a City Tour pass that allowed them to get on and off along the tour route and see Paris at their own pace along with a museum and monuments pass that allowed them to visit The Louvre, The Musee d’Orsay, Notre Dame, Versailles and all the other famous sights. 

After acquainting themselves with the sights of Paris it was time for the participants to indulge in some ‘serious business’ at Roland Garros Tennis Arena. 

Our group was among the select few who were able to enjoy the open-air canvas village behind the Suzanne Lenglen Court in an area known as Le Grand Chelem – a specially constructed area just for the tournament. We ensured that the open bar flowed freely all day long and the lunches were a four course gastronomic delight catered for by a famous French chef.

Business meetings were held in the mornings in a designated hospitality tent with regular breaks organized at morning tea & lunch so that delegates could mingle with the Professional French Players who were no longer in the tournament. 

We even got to “exchange balls” with some of these tennis players on the clay courts of Roland Garros. This unique opportunity allowed our “Top Performers” to have a hit of tennis with the stars to practice their ground strokes and hopefully hit a couple of winning shots! Depending who was still left in the tournament we had a choice of “top name” players like Sebastian Grosjean who also joined us for lunch.  A number of older French tennis legends, who in the words of one of our guests could “charm the leg of a chair” also chatted with us over lunch.

The welcome dinner for the program was held at Altitude 95, a venue on the first floor of the Eiffel Tower. We also had dinners at Monte Marte, Moulin Rouge and the Buddha Bar. 

SUMMARY

We wanted delegates to get a feel for Paris that is often not experienced at business events with tours consisting of simply getting on & off coaches.  We provided metro passes, maps with instructions, museum passes to encourage participants to venture out on their own and master the Paris Metro system.  Delegates had the choice of finding their own way to programmed activities and dinners or travelling with the group if they were not comfortable with this arrangement.

Without exception all participants commented on their enjoyment and appreciation of the freedom that this style of trip offered.  Many participants had not yet had the opportunity to visit Paris and were surprised to find out first hand that it exceeded its reputation.  No one can deny Paris truly is one of the most beautiful cities in the world and a top class incentive destination. This fact topped with the Roland Garros tennis experience was truly a “once in a lifetime trip”.  One might be able to afford the best seats at Roland Garros but getting to play on the clay courts and meet some of the legends themselves made the entire experience truly unforgettable.